Even though it still isn’t “top-of-mind”, it has infiltrated practically every area of business : strategy, marketing, operations, procurement. Sustainability has definitely gained momentum over the years, becoming an increasingly key factor in businesses’ decision-making. Would you say that sustainability is at the heart of Club Med’s main strategic decision-making? It faces the same sustainable development issues as the planet, but on a smaller scale: high population density, limited resources, social discrepancies. The tourism sector is a reflection of what’s happening in the world. And even if these standards have sometimes been poorly known or misunderstood, I think that they are crucial tools to encapsulate a wide diversity of topics and give credibility to our actions. Furthermore, many sustainable tourism certifications have recently flourished (La Clé Verte, Green Globe, ATR, …). For instance, at Club Med, we’ve launched our “Bye-Bye Plastic” program in 2018 that aims at eliminating all single-use plastic products (straws, dishes, amenities in rooms, etc.) from our bars, restaurants and rooms by this end of this year. In recent years, I’ve seen a lot of exciting and practical sustainable development initiatives in the tourism sector, tackling diverse issues, from food waste to plastic recycling and animal welfare. Are there signs that show that we are moving in the right direction? And both at an industry-level and at a global-level everyone needs to move in the same direction to trigger lasting change. It’s interesting because the tourism sector is a reflection of what’s happening in the world. But ironically, this joint action is also what makes implementing change complex and slow. We have to work hand-in-hand with all the different actors involved (airlines, suppliers, local communities…) to coordinate our efforts. Tourism covers so many fields that, as a travel and tourism operator, we can’t act on our own. I often say that tourism is like a “slice of life”, a moment of life, with everything that our modern lives entails: construction, transportation, housing, food, leisure. The main difficulty has to do with the interweaving of many different activities. What are the main obstacles to this transition for travel and tourism operators ? I think this has a lot to do with global warming becoming a more tangible reality over the last few years we are starting to experience physical effects, such as sea-level rise, extreme weathers and warmer temperatures, decline of biodiversity,… I think many industry players and the general public understand that we are at a turning point and that we need to accelerate the ecological transition. This reflects what happened not just in the industry, but in society as a whole. But in the last decade or so, there’s been a growing awareness around sustainability issues, with a sharp increase in the last two years. When it comes to sustainability, the tourism sector has been rather slow to get off to a good start. How has sustainability in the tourism industry evolved over the past 10 to 15 years? Finally, from a more personal standpoint, I had learnt about climate change and its impacts from the scientists in my close circle and this had made me want to get more involved in sustainability topics. For example, back in 1977, Club Med built the largest solar panel field in Europe in Club Med Boucaniers, in Martinique. Since its creation, in 1950, the company has always been a pioneer in carrying out innovative development initiatives. Send us feedback about these examples.Agnès Weil, Head of Sustainability at Club Med These examples are programmatically compiled from various online sources to illustrate current usage of the word 'macrocosm.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. 2022 In other words, the macrocosm of the cosmos is reflected in the microcosm of individual experience. 2022 In the macrocosm of white patriarchy and supremacy, Yendry understands that opposing standards hardly shields us from a world functioning from the very prejudices that impact Black and brown communities around the globe. New York Times, But the flower choker holds a unique place in the macrocosm of the early aughts revival. Recent Examples on the Web The social slippage that has led the world to become a macrocosm of the Swap Shop - so many of us free-diving for usable ephemera, pooling our limited resources with one another - is not something to celebrate.
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